John Varvatos. You may know him as the go-to for modern rocker cool, but the menswear designer from Detroit got his start at Americana-loving Ralph Lauren before going to Calvin Klein before re-taking over Menswear at Ralph. In 1999, Varvatos went on to begin his own menswear collection. In the latest video from the brand, Varvatos invited 300 people to show without knowing who would perform, only to be greeted by KISS. I love how Varvatos mixed modern men's fashions with classic KISS styling and appearance for this behind the scenes look into the surprise performance.
Sponsored by John Varvatos